Kia Partners with the 2022 FIFA World Cup

Kia Kicks Off 2022 World Cup Campaign in Qatar

Kia’s long-term partnership continues into the upcoming edition of the World Cup as the official Match Ball Carrier and Ground Transportation sponsor of the tournament. Kicking off in late November, FIFA is ready to deliver another incredible gathering of soccer fans from across the globe in Qatar.

Kia’s History at The World Cup

As the 2022 World Cup approaches, Kia readies for yet another campaign as a main partner of the FIFA event. Kia’s partnership with FIFA began at the 2006 World Cup in Germany and subsequently led to a contract with FIFA lasting through 2022.  Kia has had the opportunity to sponsor other FIFA events such as the FIFA Women’s World Cup, FIFA Futsal World Cup, FIFA eWorld Cup, and many other FIFA-sanctioned events. Sporting a new logo and slogan since the previous World Cup in 2018, Kia is lining up to make a big statement in Qatar this Winter.

Official World Cup Sponsors

As the Official Mobility partner of the 2022 World Cup, Kia will provide ground transportation for all players, team staff, referees, and management. Kia is sending 297 passenger cars, including the Sorento, Telluride, Sportage, and Carnival, plus 80 more eco-friendly Kia models like the EV6 GT-line, Niro PHEV, and Sorento PHEV. This will be the first year Kia will provide eco-friendly vehicles at the World Cup.

Kia will also sponsor the Official Match Ball Carriers of the 2022 World Cup. Ball carriers are children sponsored by Kia to carry the match ball out as teams are introduced and national anthems are played. Kia aims to share the story of these children through social media campaigns while encouraging others to share their love for the game of soccer. 

Inspire Together

Entering the last year of the agreement, Kia aims to inspire spectators at the World Cup with its brand message, ‘Inspiration. It’s in all of us,’. Charles Ryu, Senior Vice President and Head of Purchase CX Design Sub-division, said,

“Kia believes that the FIFA World Cup 2022™ is a huge cultural movement beyond just a sports event. As a FIFA official partner, we are delighted to have this opportunity to deliver special experiences to people around the world who have been exhausted by the long COVID pandemic. Like our campaign message ‘Inspiration, it’s in all of us,’ we hope that people of all ages and backgrounds will discover new inspiration in their lives as they watch the exciting moments of the World Cup unfold before their eyes.” 

Set to kick off on November 20th with the opening match between host country Qatar and Ecuador, keep your eyes peeled for Kia branding across electric boards in stadiums and during pre-kick-off ceremonies. 

Bob Moore Kia in Oklahoma City

Did a Kia model catch your eye while watching the World Cup? Bob Moore Kia offers all of the latest 2023 Kia models and an ample selection of used and certified pre-owned Kia vehicles. Check out our inventory online, or schedule an appointment to take one for a test drive.